LAHORE, March 6: The Punjab government has devised a policy titled “Punjab Outdoor Advertisement and Signboards Policy-2013” empowering the local authorities to determine the location, size, type and density of outdoor advertisements and signboards in accordance with the character of the predominant land use of an area.
The government took the measure after a survey that 750 of the 1,139 billboards installed across the city block the view of city’s cultural buildings, monuments, traffic signals and signs, affecting natural and historical beauty of the Punjab capital.
SURVEY The survey reported that among the 750 billboards, 566 blocked view and 173 affected identity as well as the functionality of important historical buildings.
The report held the mushroom growth of signboards and publicity hoardings responsible for converting the city’s landscape into clutter and aesthetic deterioration. Such boards also pose risk to public safety and increase environmental pollution. The reports read: “Since 1,139 outdoor advertisements on huge billboards are installed on 80 important city roads, of these 31 per cent are within the radius of road junctions, 36 per cent at junctions and 33 per cent are on the links in between. Of the total boards, 32 per cent are located on central or side medians, 15 per cent on the side verges, nine per cent along the traffic signals, 11 per cent on the open spaces along roadsides and 33 per cent on the roadside rooftops.”
LAHORE, March 6: The Punjab government has devised a policy titled “Punjab Outdoor Advertisement and Signboards Policy-2013” empowering the local authorities to determine the location, size, type and density of outdoor advertisements and signboards in accordance with the character of the predominant land use of an area.
The government took the measure after a survey that 750 of the 1,139 billboards installed across the city block the view of city’s cultural buildings, monuments, traffic signals and signs, affecting natural and historical beauty of the Punjab capital.
SURVEY The survey reported that among the 750 billboards, 566 blocked view and 173 affected identity as well as the functionality of important historical buildings.
The report held the mushroom growth of signboards and publicity hoardings responsible for converting the city’s landscape into clutter and aesthetic deterioration. Such boards also pose risk to public safety and increase environmental pollution. The reports read: “Since 1,139 outdoor advertisements on huge billboards are installed on 80 important city roads, of these 31 per cent are within the radius of road junctions, 36 per cent at junctions and 33 per cent are on the links in between. Of the total boards, 32 per cent are located on central or side medians, 15 per cent on the side verges, nine per cent along the traffic signals, 11 per cent on the open spaces along roadsides and 33 per cent on the roadside rooftops.”
- Published March 7, 2013
- Source: dawn.com
